The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets.
The Real-time TV Viewership Dashboard, available now on Samba TV’s website, allows advertisers the ability to see what channels and shows are being watched in their city or country within seconds. “This interactive tool provides comprehensive and at-scale TV analysis, imperative to our industry where there have been historic challenges making decisions with real-time data.” “Having been at the forefront of providing our clients the most innovative and scalable data, Samba TV’s Real-time TV Viewership Dashboard is an important resource for every global brand engaged in large-scale events like the Olympics,” said IPG Media Lab Managing Director Chad Stoller. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Samba TV’s Real-time TV Viewership Dashboard displays geographic and demographic analysis of viewership in real-time across the world. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation.”
Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviors pre-, mid-, and post-pandemic. “As a leading provider of real-time TV data at global scale, Samba is uniquely able to quantify just how powerful the Olympics audience will be for viewership and brand sponsorship, which remains the primary business model for the Olympics globally. “The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe,” said Samba TV Co-founder and CEO Ashwin Navin. Samba TV, a global leader in omniscreen advertising and analytics, announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany, and Australia.
Launching in the U.S., U.K., Germany and Australia, the Analytics Tool Delivers TV Data with Scale and Accuracy Across Demographic and Geographic Segments